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	<title>Ellis Web &#187; Design</title>
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	<description>Thoughts, Articles &#38; Links on Programming &#38; Technology by Yaakov Ellis</description>
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		<title>Forgot your Zooomr password?</title>
		<link>http://ellisweb.net/2007/11/forgot-your-zooomr-password/</link>
		<comments>http://ellisweb.net/2007/11/forgot-your-zooomr-password/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 18:50:06 +0000</pubDate>
		<dc:creator>Yaakov Ellis</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[passwords]]></category>
		<category><![CDATA[user behavior]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[web-design]]></category>
		<category><![CDATA[zooomr]]></category>

		<guid isPermaLink="false">http://ellisweb.net/2007/11/forgot-your-zooomr-password/</guid>
		<description><![CDATA[Good luck finding a way to get it back? Seriously, head over to zooomr.com and try to find a way to retrieve or reset a password (if you find it, I will be humbled and thankful). I was going to go and try to use your site. I know that I created an account in [...]]]></description>
			<content:encoded><![CDATA[<p>Good luck finding a way to get it back? Seriously, head over to <a href="http://www.zooomr.com">zooomr.com</a> and try to find a way to retrieve or reset a password (if you find it, I will be humbled and thankful).</p>
<p>I was going to go and try to use your site. I know that I created an account in the past and I don&#8217;t want to create another one. There is no excuse nowadays to leave off basic functions like this. A good way to lose potential users and publicity.</p>
<p>Lesson to be learned: when designing web sites, it is <em>not cool</em> to leave off common user interface elements, or move them around on your own initiative to places on the page where a user does not expect them to be. (&quot;But I thought that the title banner would look good in the footer!&quot;). Even if you have really neat Ajax and <a href="http://blog.zooomr.com/2007/10/29/more-video-of-zooomr-mobile/">mobile</a> features, and your site is internationalized and socialized to the hilt, you will still just be left with with frustrated (or no) users. </p>
<p>(Read <a href="http://www.amazon.com/dp/073571410X?tag=httpellinet-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=073571410X&amp;adid=0RTNF1Q3B5MVMYWBX850&amp;">Defensive Design for Web</a> or <a href="http://www.useit.com/alertbox/20040913.html">Jakob Neilsen</a> if you want some more advice in this area. Also worth reading about <a href="http://www.downloadsquad.com/2007/11/15/what-eye-movement-teaches-us-about-web-design/">what you can learn</a> about typical user behavior from <a href="http://www.virtualhosting.com/blog/2007/scientific-web-design-23-actionable-lessons-from-eye-tracking-studies/">eye-tracking studies</a>.)</p>
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